Tuesday, March 09, 2010

Lipa's Hagadah Vos iz neias Interviews Lipa

There are singers and there are singers. Lipa Schmeltzer is not just another singer.

Case in point: Lipa’s newest release, which contains no audio whatsoever. Entitled Lipa’s Hagada, this full color, laminted, hard covered Hagada, has stunning photos of Lipa Schmeltzer as he takes you through the Pesach Seder, Lipa style. Instead of complicated commentaries, his varying facial expressions convey the emotions that comprise the Pesach Seder, making the nuances of this pivotal night accessible to anyone of any age.

With this, Lipa’s latest venture, the Chassidic superstar is marketing himself in a way that no Jewish singer has ever done before. It took time to find a product that would be easily accepted by the mainstream market, yet still retain that Lipa-esque flair that has become the trademark of this beloved singer.

It was this past January that Lipa decided to do a book. Three nights before the January 10th HASC concert, Lipa returned from a trip to Eretz Yisroel to find that his dining room had been transformed into a mock Pesach Seder. The photo shoot took place that very night and the rest of the Hagada was pulled together the following week. The result? A Pesach hagada that is a visual delight, sure to entertain young and old alike.

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